What exactly is an Enquiry-Asset Valuation?

An Enquiry-Asset Valuation is a structured performance diagnostic that examines historic buyer enquiries and evaluates how they convert into confirmed sales.

Using your enquiry volume, average order value and a conservative industry conversion range of 3 to 8 percent, the valuation estimates what that enquiry activity would normally represent in revenue terms.

The purpose is to determine whether enquiry performance is operating within expected parameters or whether a measurable gap may exist.

What kind of businesses is this designed for?

The valuation is designed for jewellery and gemstone businesses that regularly receive buyer enquiries.

This includes:

• jewellery retailers
• jewellery manufacturers
• gemstone dealers
• custom jewellery studios
• B2B suppliers in the jewellery trade

If your business receives enquiries through a website, social media, referrals, email or messaging platforms, the valuation can usually be conducted.

What information is required to conduct the valuation?

The valuation requires only a small amount of operational information, including:

• approximate enquiry volume
• average confirmed order value
• the period you would like reviewed, for example the past 6 or 12 months

All information is provided through a short intake form with multiple-choice questions.

No customer data is required.

My enquiries are all over the place. Can the valuation still be done?

Yes.

Most jewellery businesses receive enquiries across several channels such as Instagram, WhatsApp, website forms, email, walk-ins and referrals.

The valuation does not require perfectly organised records. It works with approximate enquiry volumes and reasonable operational estimates.

The goal is not accounting precision but commercial visibility.

Is this a marketing service?

No.

The Enquiry-Asset Valuation is a performance analysis.

It measures how existing enquiry activity converts into revenue and compares that performance against typical industry conversion ranges.

The valuation does not involve advertising, marketing campaigns or lead generation.

Does the valuation require access to our systems or databases?

No.

The analysis is conducted using the operational information provided through the intake form.

There is no requirement for system access, CRM integration or data export.

What does the final report include?

The report provides a clear commercial summary of enquiry performance, including:

• estimated enquiry volume for the review period
• industry conversion benchmarks applied
• estimated revenue range generated by that enquiry activity
• identification of any measurable performance gap
• structured next-step considerations where appropriate

The report is concise and designed for operational decision-making.

How long does the valuation take?

Most valuations are completed within a few business days after the intake information is received.

What happens if the valuation shows our conversion performance is normal?

In that case, the valuation provides confirmation that enquiry activity is performing within expected parameters.

Many businesses commission the valuation simply to gain this clarity before making decisions about marketing spend, hiring or expansion.

What happens if the valuation shows a performance gap?

If a measurable gap appears between enquiry activity and realised revenue, the report will outline possible next-step considerations.

These are provided for context only. The valuation itself is a standalone diagnostic.

Is the engagement ongoing?

No.

The Enquiry-Asset Valuation is a one-off fixed-fee engagement with a defined analytical output.

Why is it important to measure enquiry conversion performance?

Many jewellery businesses focus on generating more enquiries without first understanding how effectively existing enquiries convert into sales.

Without that visibility, decisions around marketing spend, hiring and pricing are often made without full financial context.

The valuation establishes that visibility.

Why would a business commission this valuation if enquiries already convert into sales?

Most jewellery businesses know that some enquiries convert, but very few know how efficiently their enquiry flow performs overall.

The valuation establishes whether enquiry performance sits within the expected industry range or whether a measurable gap exists.

Even businesses with strong sales often commission the valuation to verify that demand is being realised as effectively as possible.

We are already trying to increase enquiries. Should we wait before doing the valuation?

Not necessarily.

Before increasing enquiry volume, it is commercially important to understand how existing enquiries are converting.

If current enquiry activity is underperforming, increasing volume alone may simply increase the number of unconverted enquiries.

The valuation establishes the baseline performance first.

What if our enquiry numbers are relatively small?

The valuation can still be useful.

Even modest enquiry volumes can represent meaningful revenue depending on average order value.

The purpose of the valuation is to determine whether the enquiry activity you already receive is performing within expected parameters.

Is the valuation suitable for early-stage jewellery businesses?

Yes, provided the business receives buyer enquiries with some regularity.

The analysis works best when there is a consistent flow of enquiries over a defined period such as six or twelve months.

How do I know if the valuation is relevant for my business?

If your business receives buyer enquiries and you do not have a clear view of the overall conversion rate or the revenue performance of those enquiries, the valuation can usually provide useful clarity.

What happens after the valuation is completed?

The Enquiry-Asset Valuation is delivered as a standalone analytical report.

Some businesses use the findings internally to improve enquiry handling, while others use the analysis to inform decisions around marketing, staffing or process improvements.

The valuation itself does not require any ongoing engagement.

How do I request an Enquiry-Asset Valuation?

The valuation can be commissioned by completing the short intake form.
The form requests a small amount of operational information and confirms the applicable fixed professional fee based on enquiry volume.

Once submitted, the valuation process can begin.

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There is often more value in your past enquiries than you realise. Solis helps bring that value back into motion.