Calculation Request

There's revenue sitting in your enquiry pipeline right now. Find out how much.

Most businesses invest in generating more enquiries before they understand how well their existing enquiries are converting. That's commercially backwards.

The Enquiry-Asset Valuation (E-AV) tells you what your current enquiry flow is actually worth and what it should be worth. The gap between those two numbers is your latent revenue.

We calculate it for you. Free.

Most businesses invest in generating more enquiries before they understand how well their existing enquiries are converting. That's commercially backwards.

Before you spend another dollar on lead generation, it's worth knowing what your current enquiry flow is actually worth and what it should be worth. The gap between those two numbers is your latent revenue. And in our experience, that gap is rarely small.

What is the E-AV?

The Enquiry-Asset Valuation (E-AV) is a revenue capacity calculation we run on your enquiry pipeline. It takes two inputs from you: your average order value and your monthly enquiry volume and we produce a professional report showing the estimated range of latent revenue sitting in your existing leads.

No guesswork. No generic benchmarks. A calculation specific to your business.

We run it. We email it back to you. It costs you nothing.

Why does this matter?

If your pipeline is underperforming, and most are, the revenue isn't gone. It's latent. It's sitting in enquiries that came in, didn't convert and were never properly worked.

The E-AV tells you the commercial scale of that problem in pounds and pence (or dollars, adjust as needed). Once you see the number, the question isn't "should I do something about this?" It's "why haven't I done something about this already?"

What you get

• A professionally prepared E-AV report delivered to your inbox

• A revenue range showing the latent income sitting in your enquiry pipeline

• Delivered personally by me, not a bot, not an auto-responder

It's free. It's fast. And it might be the most commercially useful two minutes you spend this week.